Archive

UX, SEO and Content: Love triangle history

A successful marriage of UX, SEO, and Content needs a 360-degree view of the brand’s digital ecosystem and strategic collaboration. It’s not about holding hands, but it’s not about silos either. Instead, it’s a holistic approach Over the years, Google algorithmic updates are focus on improving search results for real people ...

Two Sides of The Coin: UX and CRO

I believe that CRO and UX are complementary to each other. Both disciples together can give your users the very best online experience possible Conversion optimization (CRO) is the process of increasing the percentage of website visitors who complete certain actions within your customer journey (e.g – subscribe, download, purchase). ...

Should Digital marketeer learn UX design?

Definitely! For the following reasons: Understand what customer wants and needs Create customer personas to tailor your content, campaigns, etc. Increase your conversation rate Enhance customer interaction, satisfaction and  retention A few examples how UX design impact digital marketing Build a connection Effective landing page Decrease bounce rate Increase visibility in ...

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